Fin-Nor

Fin-Nor has revolutionized the world of sport fishing since the invention of the first truly capable big game saltwater reel in 1936.
All Fin-Nor sunglasses feature our breakthrough Lateral Line Lens Technology, an innovative technology that enhances your vision through distortion-free color, unmatched sharpness, and precision optics & have frames designed to withstand the elements saltwater anglers face every day. Creating the ultimate high-performance sunglasses for anglers who want to worry less about eyewear and spend more time focused on the fish.

Hells Bay

Strong. Clear. Determined. When you’re wearing Hell’s Bay sunglasses, even the most remote backwaters are tameable. Inspired by Florida Everglades fishing and kayaking, this pair will get you through the thick of it. And back.